New Logo Reflects Martin's Past And Future
Posted 2009-03-11
KENT, OH - The R.W. Martin company has never been one to fiddle much with its image. Since 1967, when it began in the commercial laundry business, it has changed its corporate identity exactly…once. But in light of the company’s shift toward a more diversified business model, now offering products and services that extend well beyond traditional machinery distribution, R.W. Martin has introduced a new corporate logo, as well as a new tag line: “Industrial Machinery Specialists.”
“Over the last decade, technology and market changes have affected the industries R.W. Martin services, so we’ve taken advantage through diversification, asset growth, and taking the long-term view. Updating our corporate identity is another milestone as we enhance our leadership position within the ever-evolving, increasingly competitive industrial machinery services arena,” says Shawn Martin, President.
Lani Bower, Marketing Coordinator for R.W. Martin, feels the new brand image strikes a balance between the company’s successful past and the exciting new direction. “What makes this new corporate identity truly distinctive is that it reflects the strategically diversified company we have become, while at the same time respecting our past. The new logo represents the longevity, strength, and stability of R.W. Martin’s nearly 40-year history, while introducing elements that convey prosperity and leadership,” says Bower.